New Business Class amenity kit features Le Labo Fragrances products

Singapore Airlines (SIA) customers flying in Business Class have a new amenity kit to look forward to starting on 24 December 2024. Made possible through an exclusive partnership with New York-based slow perfumery brand Le Labo Fragrances, it comprises three products – hand pomade, face mist and lip balm – all thoughtfully curated and placed in an exclusive pouch.

SIA is known for its exceptional service and this partnership elevates the in-flight experience for its Business Class customers, blending SIA’s signature hospitality with Le Labo Fragrances’ artisanal craftsmanship.

The Le Labo Fragrances amenity kit is exclusively available for Business Class customers on flights above six hours and is provided upon request.

Founded in New York’s Nolita neighbourhood in 2006, its original flagship lab is still on 233 Elizabeth Street and its boutique in Singapore is at Ngee Ann City shopping centre. Le Labo Fragrances has built a loyal following with its artisanal approach to perfumery. Known for its hand-blended, made-to-order fragrances, its offerings range from perfumes and face, body and hair care items, to a home collection including candles. For SIA, the partnership with Le Labo Fragrances offers an opportunity to align its premium service with the perfume brand’s ethos of personalised craftsmanship – a value increasingly sought after by discerning travellers.

Designed for sophistication

The amenity kit is available exclusively for Business Class customers travelling with SIA on flights above six hours and is provided upon request. Le Labo Fragrances was closely involved in its direction and design, ensuring that each one is created with as much passion and dedication as its own thoughtfully handcrafted fragrances.

Stored in a waxed cotton canvas pouch inspired by Le Labo Fragrances’ iconic lab aprons, the new Business Class amenity kit’s design reflects the perfume brand’s minimalist aesthetic. Over time, the canvas develops unique textures and hues, making each pouch a personal keepsake, and can be used as a travel document holder.

 

The waxed cotton canvas pouch is inspired by Le Labo Fragrances’ iconic lab aprons.

The amenity kit consists of lip balm, face mist and hand pomade.

The contents of the amenity kit – Le Labo Fragrances’ hand pomade in Basil, face mist in Basil and lip balm – are formulated with premium vegan ingredients like shea butter, sweet almond oil, olive oil, aloe vera and rosemary extract.

These formulations echo the brand’s dedication to high-quality ingredients, while the products themselves enhance the travel experience.

Bringing personalised luxury to global audiences

The collaboration with Le Labo Fragrances is another example of SIA’s dedication to cater to a global clientele while incorporating values of craftsmanship. It’s an organic alignment which appeals to travellers who value authenticity, particularly those who are increasingly drawn to experiences that feel personal and unique.

This partnership represents more than an amenity kit refresh, it illuminates where premium travel is headed – the desire for intentional and thoughtful experiences. Through this partnership with Le Labo Fragrances, SIA isn’t just offering customers products that will pamper them during their flight, but essentials that will continue to serve them throughout their entire journey.

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Elephant Bar

The oldest, most luxurious bar in town takes its name from the mode of transport chosen by vacationing Europeans as they returned from Angkor Wat in the 1930s. The gentle giants deposited them into the celebrated cocktail lounge strewn with cosy sofas, lithographs and exotic ornaments – which explains its elevated position high above the gardens and swimming pool below. Together with its storied Phnom Penh counterpart, the Elephant Bar demonstrates why Siem Reap was one of Indochina’s pre-eminent cocktail cities in the early 20th century, and remains so today.

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Wrap up 2024 in style with Ascott Star Rewards

Produced by SilverKris for The Ascott Limited

December and January may be the busiest time of year for holidaymakers but it’s also the most magical – filled with twinkle lights and the cheerful sounds of holiday jingles, followed by elaborate festivities leading up to the Chinese New Year. Not surprisingly, these two months are ideal travel periods, with many people staying loyal to family ties by flying back to their hometown for the holidays or following their wanderlust by ticking off their bucket list before welcoming 2025 and the Year of the Snake.

Whether you’re flying to reconnect with friends, reunite with family for festive celebrations or treat yourself to a well-deserved getaway, the comfort and flexibility of a serviced apartment makes all the difference. And there is nothing more practical than using your Ascott Star Rewards (ASR) membership to enjoy up to 50% off when you book by 31 December and enjoy your stay until 31 January 2025. These splendid properties in six destinations are just a glimpse of the many exceptional options available to ASR members worldwide. Here’s how to stay rewarded and score a trip of a lifetime.

Singapore

If you’re in the Little Red Dot to visit loved ones or soak up the city’s dazzling Christmas lights, Ascott Orchard Singapore is your perfect base. Located in the heart of Singapore’s shopping district, don’t miss “A Great Street 2024”, the annual Christmas light-up along the stretch of Orchard Road until 1 January. Come 2025, head to the Chinatown district and stand in awe of towering decorations along the main street as the population welcomes the Year of the Snake.

Ascott Orchard Singapore is right in the heart of Singapore’s bustling shopping district.

Manila

Returning to the Philippines for the holidays? Ascott Bonifacio Global City Manila offers the perfect mix of luxury and homeliness – with spacious apartments ideal for either short or long stays with family. BGC is a pedestrian-friendly area, so you can clock in your 10,000 daily steps while enjoying your holiday. Don’t miss the BGC digital billboard in One Bonifacio High Street and watch people shop for Christmas presents. In January, head to the world’s oldest Chinatown district to celebrate the Lunar New Year.

Ascott Bonifacio Global City Manila offers spacious apartments ideal for either short or long stays.

Ho Chi Minh City

Visiting Vietnam for a cultural escape or wrapping up the year with one last business trip? Somerset Ho Chi Minh City is located in District 1 – the central business and shopping district – and combines modern amenities with a peaceful atmosphere, ensuring you can unwind while taking part in the city’s lively celebrations. Explore the Nguyen Hue Flower Street – transformed into a floral wonderland during the Tet Festival in January 2025, celebrating the Lunar New Year.

Somerset Ho Chi Minh City combines modern amenities with a peaceful atmosphere right in the central business and shopping district.

Tokyo

Whether you’re in the Japanese capital for a winter shopping spree or to catch up with loved ones, Oakwood Premier Tokyo offers refined luxury in the upscale Marunouchi district. Experience the Tokyo Christmas Market at Meiji Jingu Gaen – open from 19 November to 25 December 2024, featuring German-inspired stalls, festive foods and crafts. Plan your first shrine visit of the year at Senso-ji Temple, the city’s oldest temple which attracts millions for New Year’s prayers.

Oakwood Premier Tokyo offers refined luxury in the upscale Marunouchi district.

London

If your holiday plans take you to the Big Smoke, the freshly renovated Citadines Holborn-Covent Garden London in Camden is the perfect setting for enjoying the city’s seasonal charm – from ice-skating rinks to iconic Christmas markets. Attend “Winter Wonderland in Hyde Park” – open from 21 November 2024 to 6 January 2025, and enjoy rides, shows and festive treats. Or head to Battersea Power Station for supersized decorations throughout the area and London’s only riverside ice rink.

Newly renovated Citadines Holborn-Covent Garden London in Camden is the perfect setting for enjoying the city’s charm.

Melbourne

Melbourne’s vibrant arts and culinary scenes shine even brighter during the holidays. It’s summer in the cultural capital of Australia, so pack a swimsuit and take a day trip to Mornington Peninsula to explore scenic rock pools that form naturally at low tide. Your options include Sorrento Back Beach and Blairgowrie Rock Pools, both 90 minutes away by car. Back in the CBD, stay at Citadines on Bourke Melbourne and enjoy the freedom of a serviced apartment in the heart of it all. Visit the National Gallery of Victoria for the “Cats & Dogs” exhibit running until 20 July 2025. Need we say more?

Enjoy the freedom of a serviced apartment in the heart of Melbourne’s CBD at Citadines on Bourke Melbourne.

Stay rewarded

The Ascott Star Rewards year-end sale ensures you get the most value during the busiest travel season. Book between 11 November and 31 December 2024 for travel until 31 January 2025 and enjoy up to 50% off stays. Not yet an ASR member? Join for free to unlock exclusive perks – from seamless bookings and curated experiences to priority welcomes, milestone rewards and even airport lounge access.

Enhancing the programme further, ASR now rewards members for booking tours and activities through its platforms, ensuring you “Stay Rewarded” beyond your stays. Soon, you’ll also earn frequent flyer miles on eligible direct bookings via DiscoverASR.com, the Ascott Star Rewards app, or phone reservations.

For travellers seeking more than just a stay, the Ascott Privilege Signatures programme offers exclusive access to local experiences and events, making each journey truly unforgettable. This year-end, let ASR elevate your travels with savings, rewards and unforgettable moments.

Unlock exclusive year-end savings as an Ascott Star Rewards member. Stay rewarded and discover more at www.discoverasr.com/en/sign-up.

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Pre-ordering your in-flight meal is just a click away

Just like other things on your pre-flight checklist – packing your bags, checking your passport or arranging travel insurance – ordering your in-flight meal in advance is a smart move that ensures a smooth journey on Singapore Airlines (SIA). Think of it as travel hygiene – an easy, proactive step that makes all the difference in comfort and enjoyment on board.

For customers flying in First Class, Business Class and Premium Economy Class, they can pre-order their set meal from the In-Flight Menu or choose a main course from the Book the Cook menu. Those who have special dietary requirements due to religious, dietary or allergy reasons can pre-order their set meal from the Special Meals menu, which is available to all SIA customers. To see what dishes are available and to select the type of meal you wish to enjoy on your flight, log in to the Manage Booking function on SIA’s website using your booking reference number. Customers can start pre-ordering from as early as four months and up to 24 hours before their scheduled flight, depending on the meal type.

Eligible customers may easily select the type of meal they wish to enjoy on their flight.

Choose from the In-Flight Menu

Checking your route’s In-Flight Menu is easy – and so is selecting and pre-ordering a meal. If you’re in First Class, Business Class and Premium Economy Class, you can preview your in-flight food, beverage, amenity and snack offerings via SIA’s digital In-Flight Menu up to eight days before your flight.

Alternatively, you may also view the In-Flight Menu by connecting to our on-board Wi-Fi to scan the QR code found in the KrisWorld entertainment system. Access to the In-Flight Menu onboard is complimentary and will not deplete your in-flight Wi-Fi plan​.

Special dietary needs? We’ve got you covered

SIA’s in-flight dining options are designed to meet a variety of needs. Special Meals – available only via pre-order – are an option for infants and children, as well those with religious or dietary requirements. This includes, but is not limited to, Muslim and Vegetarian meals. Special meals include the complete set of appetiser, main course and dessert. Special Meals are required to be pre-ordered between 24 to 56 hours before the scheduled flight.

Some destinations, however, require advanced notice for meal pre-orders, ranging from 32 to 48 hours. Kosher meals must be pre-ordered at least 56 hours before flight departure. We recommend checking the cut-off time that applies to your destination on the SIA’s website.

Special meals include the complete set of appetiser, main course and dessert and are available for infants and children, as well those with religious or dietary requirements.

Complimentary Book the Cook service

Book the Cook is exclusively available at no extra charge to customers in First Class, Business Class and Premium Economy Class on selected routes, and with route-specific options tailored to your journey – such as Italian Calamarata with Parma Ham and Mushroom Sauce for customers flying from Milan and Slow-Braised Beef Cheek from Singapore.

Book the Cook service is only for main courses – appetisers and desserts will be the same as those offered in the In-Flight Menu. Customers with dietary restrictions should order from Special Meals instead. Note that Book the Cook can be pre-ordered up to 24 hours before departure.¹ More information can be found here.

From the Book the Cook menu for Suites and First Class: Sakana Teriyaki

From the Book the Cook menu for Business Class: Roasted Lamb Chop with Herb Crust

Pre-ordering your meal in advance is important, particularly if you have specific dietary requirements, as onboard options may be limited or unavailable.

¹ Some destinations, such as Auckland, will require at least 48 hours’ advance notice.

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