Sports fans, stay close to the action with Ascott Star Rewards

Produced by SilverKris for The Ascott Limited

For sports enthusiasts looking to combine their love for travel and live events, The Ascott Limited’s properties offer the perfect getaway. Whether you’re a fan of football or other major sports, you can enjoy the action while staying in comfort at Ascott properties around the world. Here’s where to stay in major sports cities like London, Paris, Amsterdam and Bangkok that puts you close to the action.

Kick off in London

Whether it’s football at Stamford Bridge, tennis at Wimbledon, or rugby at Twickenham, London is a haven for sports lovers, and there’s no better way to experience the city than by attending a Premier League match at Stamford Bridge, the historic 40,000-seater home of Chelsea Football Club (FC). While you’re there, explore the Chelsea FC Museum and take a stadium tour, offering a deeper dive into the club’s rich history. Be sure to stop by the club’s megastore for authentic gear to commemorate your visit.

For an unforgettable match day experience, Ascott Star Rewards (ASR) members can elevate their visit with the Ascott Privilege Signatures Stadium Lounge, located at Stamford Bridge. Accommodating up to seven guests, this VIP lounge offers exclusive access, pre-game refreshments, and unbeatable views of the action, ensuring a luxurious and immersive experience. Pair this with ASR points for a stay at Ascott properties globally, including in London, and make your trip even more memorable.

When it comes to accommodations, the newly-renovated Citadines Holborn-Covent Garden London offers modern comfort just a short tube ride away from Stamford Bridge. Its proximity to other iconic sports venues, like Wembley Stadium and The O2 Arena, makes it the perfect base to explore more of London’s vibrant sports scene, while also enjoying the energetic atmosphere of nearby Camden.

Just a short tube ride away from Stamford Bridge, the newly-renovated Citadines Holborn-Covent Garden London is close to the vibrant Camden area. Photo: Matthew Shaw

For Ascott Star Rewards (ASR) members, attending a Premier League match comes with guaranteed tickets, pre-game refreshments and VIP access to meet the players. ASR’s exclusive “money can’t buy” experiences also include private tours of Chelsea’s training grounds at Cobham, pitch-side access, and signed memorabilia—moments to treasure for a lifetime. For more information on the available stadium packages, visit Ascott Chelsea FC Experiences.

Game on in Asia

Sports fans from around the world, including Chelsea FC’s global fanbase of over 600 million, flock to major cities in Southeast Asia to celebrate their favorite teams and events. Whether it’s football, basketball or martial arts, these cities offer exciting opportunities to combine sports-themed travel with vibrant local culture.

In Bangkok, Jakarta, and Kuala Lumpur, sports enthusiasts can book a stay at Ascott properties close to popular stadiums and venues, saving up ASR Points to redeem for exclusive sports packages. For football fans, Ascott’s partnership with Chelsea FC offers ‘Match & Stay’ deals that take you to London for the full game-day experience.

In Bangkok, stay at Ascott Thonglor Bangkok, conveniently located near Rajamangala National Stadium, a prime venue for international football matches and concerts. In Jakarta, Oakwood Premier Cozmo Jakarta is just a short drive from Gelora Bung Karno Stadium, home to major football matches and athletics events. In Kuala Lumpur, Ascott Star KLCC is a luxurious base near the Bukit Jalil National Stadium, a hub for football, athletics, and large-scale sporting events. Each property combines proximity to top venues with luxury, ensuring you’re never far from the action.

Guests can enjoy views of Bangkok's and Jakarta's skylines from their bedrooms at Ascott Thonglor Bangkok (left) and Oakwood Premier Cozmo Jakarta (above).

Chelsea fans, get ready for something exciting: Ascott is set to become the presenting partner of Chelsea’s flagship international fan engagement event, the Famous CFC, in two cities every season. This November, ASR members and football fans can experience an unforgettable weekend in Singapore, including an exclusive VIP meet-and-greet with Chelsea legend Gianfranco Zola. Take part in a coaching clinic led by Chelsea FC Foundation coaches and enjoy a thrilling match watch party. For a chance to win this once-in-a-lifetime experience, book your stay with ASR and find out more here!

European away nights

For sports enthusiasts, Europe is a hub of top-tier competitions, from football to tennis and rugby, offering fans endless opportunities for travel. Ascott’s premier properties across Europe make it easy to enjoy sports-themed travel, whether you’re catching a game or soaking in the local culture.

In Paris, La Clef Champs-Élysées Paris oozes prestige and is just steps from the world-famous Champs-Élysées and a short trip from Parc des Princes, home to Paris Saint-Germain FC’s matches and other major sporting events. This luxurious property, built in 1907, blends historic elegance with modern comforts, offering a refined experience for those who seek to indulge in the romance of Paris and access to the city’s sports action.

Housed in a gorgeous 1907 building, La Clef Champs-Élysées Paris oozes prestige.

Situated along the city’s charming canals, Citadines Canal Amsterdam is a serene escape in the heart of Amsterdam, placing you close to the Johan Cruyff Arena, a top venue for football matches and concerts. Ideal for travellers who appreciate a blend of historic charm and adventure, this property is the gateway to discovering Amsterdam’s rich, and often quirky, cultural heritage, while also being near one of Europe’s most famous football stadiums.

Citadines Canal Amsterdam is the gateway to discovering the Dutch city's rich, and often quirky, cultural heritage.

Travel goals

With a refreshed suite of benefits, Ascott Star Rewards (ASR) is as much a gateway to extraordinary experiences as it is a loyalty programme. Whether you’re a frequent traveller, a fan of live sports, or someone who appreciates the finer things in life, ASR offers something for everyone. From priority check-ins and full 24-hour stays to milestone rewards and airport lounge access, every detail has been designed to enhance your journey.

Beyond football, ASR offers tailored experiences for sports enthusiasts, giving you access to accommodations close to world-class stadiums and venues, from Stamford Bridge and Wembley in London to Parc des Princes in Paris.

With a promise for members to Stay Rewarded, ASR members can look forward to even more exclusive perks, spanning sports and dining as well as lifestyle and travel. From behind-the-scenes tours to match-day VIP access, ASR’s unique offerings extend far beyond the pitch. Now is the perfect time to join ASR, stay at standout Ascott properties, and unlock these privileges, all while enjoying the best of local cultures and live sports action. And with the Chelsea FC partnership, the excitement is just beginning.

Exclusive tip for Australian readers: win the time of your life with a stay with Ascott, and enjoy VIP club box seats to a Chelsea FC Women’s game in London. 

Discover more at www.discoverasr.com/en/sign-up.

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Uncover the hidden gems of Setouchi, Japan

In partnership with Japan National Tourism Organization

Found west of Kyoto and Osaka, Setouchi is a serene coastal region with unparalleled treasures beckoning luxury travellers. The enchanting Seto Inland Sea runs along Setouchi’s seven prefectures – Yamaguchi, Hiroshima, Okayama, Hyōgo, Ehime, Kagawa and Tokushima – each offering a slice of paradise. Whether you are yearning for much-needed rejuvenation within pristine natural surroundings, looking to immerse in time-honoured practices passed on through generations, searching for your next favourite contemporary artwork, or looking for a blend of unusual pursuits, Setouchi presents priceless encounters for everyone.

View of the Seto Inland Sea from Mount Kurotaki in Hiroshima. Photo credit: Hiroshima Tourism Association

Roam around the multifaceted region in style as you sail off to secluded spots or cruise over grand bridges connecting a myriad of islands. Discover stunning landscapes as you hike to the top of Mount Kurotaki or cycle along the 70-kilometre-long Shimanami Kaido. Delve into Japan’s unique lifestyle through artisan workshops in Kurashiki or intimate art installations in Megi Island (Megijima). At every stop, seasonal gastronomic delights paired with refined accommodations round out the whole experience.

Luxury meets natural beauty

With its pleasant year-round climate, Setouchi is the ideal backdrop for a luxurious getaway. The vast turquoise expanse of the Seto Inland Sea is an arresting sight with over 3,000 charming islands to explore. But more than just possessing a calming seaside vista, the mountain ranges that nestle its glittering waters – Chūgoku Mountains to the north and Shikoku Mountains to the south—also cast their spell on sightseers.

Many islands effortlessly evoke awe because of their natural attractions. The largest island in the Seto Inland Sea, Awaji Island is known for its massive whirlpools and five-coloured pebble beach. Popular for its olive groves, Shodoshima has a cream-coloured sandbar that only appears twice a day and a majestic gorge that comes alive in the autumn season.

Kujira-jima island. Photo credit: Setouchi Private Island KUJIRA-JIMA

Some isles offer peace from crowds. Kujira-jima, a deserted island off Okayama, can be exclusively rented by a solitary group. From sea kayaking to cast fishing, the private retreat suggests varied outdoor and marine activities that highlight the island’s tranquillity. Nourish the body with fresh delicacies such as smoked rainbow salmon, mushrooms and clams. Choose between glamping under the twinkling stars or slowly waking up to the sunrise in a sea-facing modern cottage adorned with locally made denim fixtures.

Luxury meets tradition

Setouchi is steeped in history and tradition. The past is revered and protected throughout its different prefectures, granting travellers a rare glimpse into Japan’s bygone eras and practices.

Ozu castle stay. Photo credit: OZU CASTLE STAY produced by VMG HOTELS & UNIQUE VENUES

In Ehime Prefecture, Ozu City is recognised as the Little Kyoto of Setouchi. Its streets are lined with carefully restored traditional wooden townhouses or machiyas once home to wealthy merchant families and are now open for luxury stays. At every corner of this historic district, you can come across breweries, dessert shops and restaurants that skilfully combine local produce with preparation techniques harkening back to the Edo period.

Live like a daimyo (feudal lord) at Ozu Castle. Receive a warrior’s welcome from samurai troops waving flags, playing horagai (conch shell trumpets) and performing a kagura dance. Fully immerse in the lifestyle of ancient nobility by feasting on a set of historically accurate dishes served to the first lord of the domain, then getting undisturbed sleep inside the castle’s tower or turret. Aside from Ozu Castle, Marugame Castle in Kagawa Prefecture and Fukuyama Castle in Hiroshima Prefecture also offer exclusive castle stay experiences.

Enjoy a nightcap at the Ozu castle stay. Photo credit: OZU CASTLE STAY produced by VMG HOTELS & UNIQUE VENUES

If being ensconced within the mountains sounds like a dream, head to Iya Valley located deep within Shikoku’s emerald peaks. Characterised by rocky gorges and steep slopes, this isolated area in Western Tokushima Prefecture became the refuge for 12th century Heike clan after they lost the Gempei War. Follow their lead and find serenity in Chiiori, a 300-year-old traditional farmhouse that overlooks the valley. The little-known wonder retains its original structure – paper sliding doors, burnished hardwood floors, centre-room firepit and a thatched roof – while embracing ultra-modern comforts.

Find your serenity in Chiiori, a 300-year-old traditional farmhouse overlooking the valley. Photo credit: Chiiori Alliance

This authentic stay marries traditional elements with modern comforts. Photo credit: Chiiori Alliance

 

Luxury meets art

Revitalising the region through creative and sustainable ways, Setouchi’s staunch supporters come together every three years to host its most prolific art festival: the Setouchi Triennale. In 2025, Teshima, Inujima and Naoshima will once again be transformed to showcase immersive masterpieces throughout the eight-month-long festival.

Beyond the Setouchi Triennale festival, these “art islands” are home to world-class museums, installations and architecture. Teshima Art Museum’s concrete, pillarless structure resembles a water droplet that touches the ground. On the neighbouring island, Inujima Seirensho Art Museum seamlessly weaves an art gallery into the ruins of a copper refinery. Not to be outdone, Naoshima impresses with its iconic Yayoi Kusama polka-dotted yellow pumpkin sculpture and various museums installed by Benesse Art Site Naoshima.

Both a museum and a hotel, the Benesse House Museum features guest rooms and a contemporary art display. Photo credit: Benesse House Museum

Enjoy a private guided tour of Naoshima’s renowned museums, including the Chichu Art Museum (which displays Claude Monet’s “Water Lilies” pieces in natural light), Benesse House Museum, Lee Ufan Museum and Teshima Art Museum. During the tour, gain exclusive access to a yacht or boat, allowing you to explore the islands around Naoshima at your own pace. Indulge in unique gastronomic experiences set in extraordinary locations, with options to upgrade your transportation to and from the island—whether by helicopter, luxury car or private jet.

Enjoy a VIP Tour of Naoshima Island. Photo credit: Loyal Experience Inc.

While enjoying a seamless mix of the island’s natural beauty and art installations, Naoshima Ryokan ROKA invites guests to experience ultimate comfort at an authentic, one-storey Japanese inn. With nature right at your doorstep, open-air baths and modern decors crafted from local materials, the minimalist guest suites delicately balance comfort and opulence. Interact with art as you try their multi-course kaiseki meal featuring seasonal ingredients and the best catch from the sea.

Indulge in ultimate comfort at this authentic, one-storey Japanese inn. Photo credit: ROKA

Multi-course kaiseki meal. Photo credit: ROKA

Nature, tradition and art all rolled into one

Setouchi offers a complete travel encounter in harmony with Japan’s nature, tradition and art. No matter how you define luxury travel, this destination is a must-visit. Just remember, luxury is not just defined by its beautiful sights, rich heritage and contemporary artworks. Meticulously curated and highly personalised experiences offered within the Setouchi region will create lasting memories for years to come.

Take the first step to planning your luxury sojourn to Setouchi. For extensive guides and traveller stories, visit the Japan National Tourism Organization’s luxury travel website. Fly to Japan with Singapore Airlines and land in Fukuoka, Nagoya, Tokyo or Osaka. Explore the country with ease by booking domestic flights and following the travel tips from this comprehensive guide.

Hero photo by The Inland Sea, SETOUCHI Tourism Authority

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Beyond the Cabin: A pulse for adventure in Perth

This article is part of Singapore Airlines’ Beyond the Cabin Season 2 video series, in which cabin crew unveil experiences in their favourite destinations.

Perth is beloved for its chill vibes and relaxed pace of life. However, the capital of Western Australia also offers intrepid travellers plenty of adrenaline-pumping action, from ziplining to sandboarding and so much more – as Singapore cabin crew member Nurul Thaqifah recently discovered. 

“My travel style is all about embracing the unknown and experiencing new adventures. I love visiting Perth due to its proximity to stunning natural landscapes, and because it offers fun-filled activities such as surfing, hiking, snorkelling and wildlife-watching,” says Thaqifah, who has been flying with the Airline for six years. “In addition, the city is warm all year round, so it’s always a good time to be outdoors.”

Looking to explore the adventurous side of Perth? Experience the city’s thrills and spills with Thaqifah below.

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