What drives APAC residents to travel?

88%

Feel that their “love of travel is a huge part of how they define themselves”

55%

Agree that travel “empowers people to feel more ‘knowledgeable’”

3 out of 4

“Aspire to be an ‘expert’ within their social circle and the first to discover new locations”

Getting to the roots of local cuisine is a big factor for travellers. Photo credit: Vitalii Karas/Shutterstock.com

38%

Agree that ‘visiting a local food market to learn and pick your own ingredients for an authentic meal’ is an experience that they desire

55%

Feel that the ‘uniqueness of the destination or experience’ has the most influence on deciding where they want to travel

*2,300 travellers (aged between 20 to 45) from 11 different Asia Pacific markets were surveyed

SEE ALSO: Why solo travelling for women can be fulfilling

This article was originally published in the December 2019 issue of SilverKris magazine

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