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With a bold new campaign, Poh Heng Jewellery is as relevant as ever

*Produced by SilverKris for Poh Heng Jewellery*

Jewellery has always been integral to Pamela Seow’s career. After all, the scion of the Poh Heng Jewellery empire has been in the business since she was a teenager – she’s the granddaughter of founder Chng Tok Ngam. Part of her longevity has been her ability to understand what clients are looking for, thanks to her start behind the counter at a Poh Heng store. However, after almost 14 years, Seow says that understanding the creation process and your customer are only small parts of the equation.

“More importantly, it’s the cherished memories that are tied to each piece of jewellery,” Seow explains. Poh Heng’s firm belief in preserving heritage and helping make memories has made them the go-to jewellery brand for Singaporeans over the last seven decades.

Poh Heng's Legacy collection
Poh Heng’s Legacy collection

Balancing past and future

While Poh Heng takes heritage seriously – they were the first jewellery brand to be conferred the Heritage Brand award in 2005 – the secret is creating a balance with the new, says Seow. Poh Heng highlights the very best that Singapore heritage has to offer, weaving it with modern patterns and in-demand designs. The new Poh Heng Legacy collection is an embodiment of this approach.

“We wanted a collection that was able to showcase Singapore through Peranakan culture,” says Seow. The third installation of the Poh Heng Legacy collection incorporates new-age gemstones such as lapis lazuli, malachite and agate for their amazing pop of colour, as well as classics such as mother of pearl. Paired with intricate Peranakan motifs, the collection embodies a fresh take on Singaporean heritage.

More than just jewellery

Despite its long history, what also sets Poh Heng apart is its forward-looking perspective and its collaborative, progressive ethos. For the Legacy collection, for example, Poh Heng teamed up with heritage candy brand Jewels Rock Sugar by Cheng Yew Heng. “Jewels Rock Sugar’s exclusive Peranakan set, which features five Peranakan-inspired flavours and edible 24k gold flakes will be given with every purchase of the new Legacy collection,” Seow shares.

Poh Heng collections are also coupled with conversation-starting campaigns that pay homage not just to Singapore’s past, but also its contemporary moment. While other brands are only now scrambling to be inclusive, Poh Heng embodies its values through inclusive brand campaigns.

Nuralisa Osman Poh Heng Jewellery
Nuralisa wears a malachite pendant

“We wanted Singaporean personalities from various walks of life to front the Legacy campaign,” says Seow. The new collection is represented by lawyer and former Miss Universe Singapore Nuralisa Osman, actor-comedian Kumar and banker Germaine Fraser.

A brand is nothing without the people that support it – something Seow understands intimately – and Poh Heng affirmed its commitment to diversity and inclusivity with its beautiful and talked-about Created for Love campaign earlier this year. “We may have had a Chinese founder, but he spoke the language of Singaporeans and that is how we saw our future campaigns going forward,” she explains.

Poh Heng Legacy collection bracelet
Kumar wears an agate bracelet

Created for Love shines the light on traditional bridal jewellery, but with a modern twist. More importantly, the campaign celebrates brides from each of Singapore’s main cultures. Pieces feature elements from Chinese, Indian and Malay cultures, set in 18K, 22K and 24K gold. Aside from spotlighting the rich, buttery colours and beautiful patterns of Poh Heng Jewellery, the Created for Love campaign is a testament to Poh Heng’s commitment to be a brand for all Singaporeans.

With the launch of the campaign, “we embarked on a People programme, which includes extensive training including learning about Singaporean cultural weddings,” Seow adds. As a result, the culture and traditions are preserved, “but the jewellery is interpreted in today’s design language to suit our consumers,” she shares.

Germaine Fraser Poh Heng Jewellery
Germaine wears a lapis lazuli pendant

More importantly, the campaign is a reaffirmation of Poh Heng’s founding values. “An immigrant himself, our founder wanted to be trusted as a brand that offered the community exquisite pieces that would be treasured by generations to come,” says Seow.

What’s next for Poh Heng

Poh Heng aims to continue pushing the limits of what a Singaporean jewellery brand can be. According to Seow, Poh Heng will keeping engaging with its loyal customer base through various channels. And while Seow is proud of the contemporary elements that are now part of Poh Heng’s jewellery offerings, she is also determined to maintain the rich history behind each piece, while staying true to the brand’s founding values.

“In every company, there will always be [reluctance] to change, but this is a challenge we have overcome, and will continue to overcome to propel the business forward.” After all, everything Seow and the team behind Poh Heng aim for, they achieve with careful planning. “Every decision we make is done because we truly believe in it; because we believe in walking the talk.”

Discover Poh Heng Jewellery’s Legacy collection on their official website.

Poh Heng Jewellery logo

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from SilverKris

8 best kid-friendly restaurants and cafes in Singapore for the whole family

As any parent knows, it can be hard to get your adventurous child to sit still for an entire meal. Because of this we’ve rounded up some of the best places to keep kiddos entertained while the grown-ups dine in peace. Below are some of the best kid-friendly restaurants to take the family out for a stress-free, and fun, meal.

The Pantry
The Pantry’s alfresco area faces a playground

1. The Pantry 

A cosy café in the Dempsey enclave is surrounded by lush foliage and equipped with two playgrounds. One is fashioned after a treehouse. Kids can enjoy slides, swings, rope bridges and netted ladders. For the younger kiddos, the smaller wood-based play area right next to the alfresco seating features an obstacle course, so you can be sure everyone is entertained. While the children play, weekend diners can nibble on comforting brunch items, including pancakes and avocado toast. Kids’ meals are available as well, such as the ever popular mac and cheese and tomato pasta.

Child Friendly Open Farm Community Mandala Herb Garden
Plenty of open space for the kids to explore at Open Farm Community

2. Open Farm Community

Open Farm Community has been a stalwart in the cafe scene, garnering a reputation for its beautiful greenhouse-inspired interior and open-air terrace that faces its own farm. The latter is where you can find a variety of vegetation, from spices and fresh herbs to tomatoes, fruit trees and edible flowers. Most of the fresh produce makes it onto your plate in delicious and creative ways. Enjoy its fresh farm-to-table fare in tranquil surrounds while the kids explore its sand playground and green lawns. Bonus: They also get to learn about the importance of growing one’s own food and using sustainable natural growing methods that can minimise waste.

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Child Friendly Kids on Bouncy Castle Cafe Melba
Your children’s favourite bouncy castle at Cafe Melba

3. Café Melba

Café Melba’s pioneer outlet at Goodman Arts Centre is still our café of choice for a casual relaxing brunch with your family. With shady trees and wide open space at the outdoor patio, there’s a welcoming and homely vibe that’s a respite from the hectic city centre. On weekends, the space turns into a vibrant one with a bouncy castle and other activities meant to entertain energetic kids. If you’re there on a Monday, kids eat for free! Food here is mostly fusion fare, with influences from Melbourne and Asia. Standouts include its brioche french toast with homemade maple berry sauce and mozzarella stuffed potato rosti with poached eggs.

A little playground and green grass for the kids to play right in front of Plank Pizza and Baker & Cook

4. Plank Pizza and Baker & Cook

Baker & Cook and Plank Pizza share a space under Core Collective Dempsey, a one-stop fitness and wellness space that’s situated at the quiet Loewen cluster. The outdoor area boasts a playground that has an adorable treehouse, a swing, slide, wooden boat and more. While not huge, there is plenty of space for roaming and it offers everything the little ones (and dogs!) need while you tuck into your meal. You can order from both menus regardless of where you’re seated. Choose from items such as attractive baked goods, pizzas, breakfast items (we recommend the Peter Gordon’s Turkish Eggs) and sharing plates which you can pair with cold pressed juices, smoothies, organic beverages like kombucha, and coffee and tea.

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Child Friendly Tiong Bahru Bakery Safari
Bring your kids to Tiong Bahru Bakery Safari to experience the wilderness

5. Tiong Bahru Bakery Safari

Located right next to Open Farm Community at Minden Road is this safari-themed café by Tiong Bahru Bakery that will transport you to an African safari. Enjoy its usual fare of French delicate pastries and coffee in a unique garden setting, complete with a canvas tent, rugs, old trunks, taxidermy butterflies and wooden furnishings. Don’t forget to try some of the exclusive dishes here, which feature herbs and spices grown from the connecting garden (think Turmeric Ginger Latte and Beetroot Roselle Latte). Kids can enjoy the retro swing at the outdoor unsheltered area, or play with the wooden cow and pig structures at its sand pit.

Coastes Restaurant Sentosa
Relax and let the children explore the sandy beach at Coastes

6. Coastes

With seats right at the beach and a spectacular waterfront view, do you really need any more convincing? At this laid-back Insta-worthy joint, the kiddos can indulge in some sand play and water play at Siloso beach, while you enjoy the breeze and tuck into delicious beach bites such as crispy beer battered fish and chips and pulled pork tacos. Tired from the day’s activities? Soak in the evening sun on one of its deck chairs as you cool down with a bevvy. There’s a diaper changing station, high chairs and child-friendly cutlery to make your dining experience easy peasy.

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Huber's Bistro Playground
Playground at Huber’s Bistro

7. Huber’s Bistro 

Designed to complement its two-storey butchery, the highlight of this bistro is its large soft-fall playground that’s gated and shaded, so the kids can run wild safely. After they have exhausted themselves on the slides and climbing fixtures, retire to the bistro for a nourishing meal. Meat dishes served here are as fresh as it can get – there are seven different sausage dishes offered as well as burgers (we recommend the 21-day dry aged beef burger), sandwiches and a delicious braised beef short rib. Wash them down with some refreshing German and Swiss beers. Don’t forget to stock up your pantry with some of its gourmet produce for a feast at home.

Child Friendly Quentin's Eurasian Restaurant Playground
The kids can play at Quentin’s indoor playground while you savour your meal

8. Quentin’s Singapore

Quentin’s serves the best of both worlds if you’re looking for authentic Eurasian food in a comforting, family-friendly setting. Located in Eurasian Community House, the adults can tuck into a communal-style meal with dishes such as curry debal oxtail, pork chilli garam and pineapple prawn curry while the young ones have the option of dining on kids’ meals such as fish and chips and chicken fillet. And if they are feeling antsy, they can adjourn to Quentin’s indoor, air-conditioned playroom that is located next to the indoor dining room. There is a ball pit, a slide, mini cars and plenty of other materials and toys to keep the little tots occupied. End the meal with the restaurant’s signature sugee cake (made with butter, almonds, semolina flour) and putugal (steamed rice cake made of tapioca, shredded coconut, pisang raja, butterfly pea flower and pandan extract).

Please check the establishments’ respective websites for opening hours as well as booking and seating requirements before visiting, and remember to adhere to safe-distancing measures while out and about.

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The post 8 best kid-friendly restaurants and cafes in Singapore for the whole family appeared first on SilverKris.



from SilverKris